Home ›› 30 Jan 2023 ›› Corporate
BRAC Bank recently launched the country’s first dedicated premium banking proposition, styled ‘Borenno’ for small, medium enterprises (SME).
SMEs account for more than 25% of our country’s GDP, but they are often not given preferential treatment by banks, reads a Brac Bank press statement on Saturday.
To promote the SME entrepreneurship spirit, ‘Borenno’ will be a flagbearer service for SME entrepreneurs, it added.
The proposition will bring SME customers under the umbrella of Premium Banking services, giving high-value customers unrestricted privileges and exclusive perks.
According to the press statement, Borenno is a bundle of services for SME priority customers with specialized banking services to fulfill their needs and choices. Customers will get priority service in all aspects; deposits, lending, general banking services, etc.
Selim RF Hussain, managing director & CEO of BRAC Bank, formally launched the new service at the bank’s head office in Dhaka on January 19, 2023.
Syed Abdul Momen, deputy managing director & head of SME Banking, M Masud Rana FCA, deputy managing director & CFO, Md Mahiul Islam, head of Retail Banking, and senior officials of the bank were also present on the occasion.
Selim RF Hussain, said, “As an SME-focused bank, we are committed to providing comprehensive banking solutions to SME entrepreneurs. Launch of Borenno bears testimony to our strong focus on ensuring tailor-made services and cater to evolving needs of our SME clientele.”
“Premium banking will provide value to customers by prudently managing their financial assets and advising them on investment and savings strategies. We believe this value-added service will enable us to further help our valued customers prosper in their SME businesses as a trusted partner in progress,” he added.
