foodpanda unveils new brand philosophy ‘Live Like a Panda’

Online food and grocery delivery platform foodpanda Bangladesh has launched its new brand philosophy encouraging consumers to ‘live like a panda’.   

The new philosophy of foodpanda suggests that consumers should free up their time and energy to pursue what really matters to them, said a press release. According to the company, the new brand philosophy will encourage individuals to fret less about the chores of daily life.

In conceptualising the philosophy, foodpanda believes that inner satisfaction can be achieved by living life on your terms, just like a panda. People may benefit from adopting a similar outlook and concentrating their efforts and time on actions that make them happy in life.

The company unveiled its new brand philosophy as part of foodpanda’s brand ambassador Pau Pau’s effort to personify the foodpanda brand and make it more relatable to people’s everyday lives.

Pau-Pau, a fun-loving and free-spirited panda, is the platform’s first-of-its-kind brand ambassador, which was introduced last year. Since his debut, Pau-Pau has received immense love from thousands of customers and has successfully created a positive perception in customers’ minds - making foodpanda their first preference for on-demand deliveries in the country. Beyond just being an adorable mascot, Pau-Pau promotes sustainability, empowerment, and enthusiasm among people.