MetLife Bangladesh wins Superbrand award

MetLife Bangladesh has been recently recognised with Superbrand status for 2023-2024 in the life insurance sector of the country.

With a highly prestigious global status, Superbrands recognises only the most highly regarded brands from each category. The selection of winners was made by an independent panel of judges.

This year's award-giving programme was held at Hotel Sheraton on 11 February, said a press release.

MetLife Bangladesh has a rich local history of over 70 years, a widespread presence in the country, world-class solutions and customer service and industry-leading claim settlement records that have contributed to winning this Superbrand status.

MetLife provides life insurance services to over 10 lakh individual customers and more than 800 organisations in Bangladesh.

Commenting on the recognition, MetLife Bangladesh’s Chief Executive Officer Ala Ahmad, said, “We are delighted to receive the Superbrand Award again and would like to thank our customers, employees, agents and regulators.”

“The award is the result of MetLife's efforts to keep people secure through world-class life insurance. This is also a very positive sign for the insurance sector of Bangladesh”, he said.

MetLife Bangladesh is one of the large life insurers in the country that serves over a million customers and is a major employer in Bangladesh with over 16,000 field forces and employees.

Established in 1952, the company was popularly known as ‘ALICO’ until its acquisition by MetLife, Inc. globally in November 2010 when it was co-branded as ‘MetLife Alico’ and later as ‘MetLife’ in 2015.

MetLife offers financial protection to the people of Bangladesh through a mix of traditional and innovative products such as individual and group life insurance policies, pension schemes, children’s education policies, Shariah-based (Takaful) saving schemes and accident and health products.

The products are designed to suit people of different age groups, professions and income ranges.