Realme to focus on innovation to empower young users

Youth-favourite brand realme will increase its investment in research and development (R&D) and expand its research activities to offer more cutting-edge technologies and innovation to young users.

The brand now has a dedicated R&D centre named ‘realme Global Institute of Leap-forward Technology’ in Shenzhen of China and a specialised branch in India to materialize this vision, said a press release.

In continuation of the renewed brand mission, realme is soon going to launch its next-gen flagship realme GT3 which will feature a world-leading 240W fast charging facility.

This smartphone will be launched through an event at Mobile World Congress 2023 in Barcelona of Spain on 28 February. The world’s fastest 240W charging technology is the outcome of relentless efforts put forth by those working at ‘realme Global Institute of Leap-forward Technology’.

Realme’s vision is to empower young users with leap-forward technology and design. To accelerate this process, realme has set up four major design studios and is investing more in R&D to offer innovations and functional features for smartphone users.

To achieve this vision, realme has adopted the Spire Strategy, which will make sure that every new product features at least one leap-forward technology and that the users have enhanced product experience, supported by superior design, performance and experience.

To make this vision a reality, more than 60 global technical experts at realme Global Institue of leap-forward technology are working tirelessly and seeking innovation in 6 major sectors including charging, photography, display, gaming, chipset and industrial design. realme has also expanded its R&D team, which now takes 60 per cent of realme’s total employees.

Yao Kun, President of realme Global Research and Development, said, “Innovation enables a more rapid technological transformation through new inventions that did not exist before. Therefore, we are proud to announce that the realme Global Institute of Leap-forward Technology was established to create a research framework to support our business growth going forward and create the leap-forward innovations needed by the market.”

This renewed focus on research and development is expected to result in more leap-forward technologies and innovations for realme users in the days to come, which will add a new dimension to their smartphone experience.