Walton Digital Campaign Season 17 kicks off

Top electronics brand Walton has commenced its Digital Campaign Season-17 offering 101 free products and up to Tk 1 lakh cash voucher on the purchase of Walton brand refrigerators, television, air conditioner and washing machine.

The campaign will continue till April 30, said a press release.

Walton Hi-Tech Industries PLC.’s Deputy Managing Director (DMD) Eva Rizwana Nilu inaugurated the ‘Digital Campaign Season-17’ at the Walton corporate office in the capital on Wednesday.

Walton is conducting countrywide digital campaigns to provide faster and best after-sales service for customers through online automation. Season-17 has been initiated as the previous seasons of the campaign witnessed huge responses from countrywide customers.

Walton is also facilitating digital registration of the products while buying fridge, TV, washing machine and AC. After purchase, SMS regarding cash vouchers or gifts is sent to customers’ mobiles through a fully computerised system. Officials of the showrooms or plazas will hand over the cashback or free products.

Under the campaign, cash vouchers up to Tk 1 lakh, millions of guaranteed gifts including 101 free products will be given. Walton Smart TV customers will be assured of one-year free subscription of BongoWal. And the AC buyers will get a maximum of 12 months’ electricity bill and get free cleaning services for two times.

Through the digital campaign, detailed information including the name of the customer, cell phone number and model number of the purchased product will be stored on Walton’s server. As a result, customers will get swift and best after-sales service from Walton service centres across the country even if they lose the warranty card. Various benefits will be provided to ensure customers’ spontaneous participation in the campaign.

The programme was also attended by Walton Hi-Tech Industries’ Additional Managing Director Maj Gen (Retd) Ibne Fazal Shayekhuzzaman, DMDs Nazrul Islam Sarker and Amdadul Haque Sarker, Walton Plaza’s CEO Mohammad Rayhan, Walton Hi-Tech’s DMD Humayun Kabir, Senior Executive Directors Md Tanvir Rahman, Amin Khan, Dr Shakhawat Hossen, Sohel Rana, Firoj Alam, Ariful Ambia, Al Imran and Tofail Ahmed, Executive Director Md. Shahjada Salim and Didarul Alam Khan, among others.

Walton comprises numerous subsidiaries and affiliated businesses, most of them united under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile, Walton Electronics and Walton Hi-Tech Industries Limited. Walton produces electronics, computers, motor vehicles and telecommunication products.

In April 2017, Walton established the country’s first-ever and only compressor manufacturing factory. With the inauguration of the plant, Bangladesh has emerged as the world’s 15th as well as Asia’s 8th compressor manufacturing country.