European electronics brand ACC launched in Bangladesh

European brand ACC has started its journey in Bangladesh as the global electronics and technology giant Walton has recently commenced the manufacturing and marketing of premium category products under the ACC brand.

Initially, ACC brand’s refrigerators, air conditioners, televisions, washing machines and electric fans have been released in the domestic market, said a press release. ACC is a popular and reputed global brand and has been providing quality products to European customers since 1968.

ACC which has been operating for more than 50 years, maintain European standards, aristocratic design, advanced features and premium quality which will let the customers get the benefits and experience of using a real international brand.

Last year, by defeating some globally renowned companies in international bidding, Walton Hi-Tech Industries PLC acquired the rights of three European brands- ACC, Zanussi Elettromeccanica (ZEM) and Verdichter (VOE), along with their trademark in 57 countries, all R&D intellectual properties (patents, design and software licenses) and a fully automated inverter and non-inverter compatible compressor plant.

Walton launched ACC brand products aiming to provide European standards premium quality products to Bangladeshi customers. Besides, Walton is working on producing and marketing the compressor, fridges, TV, AC and other electronic products of those European brands in different countries of the world.

Walton Hi-Tech Industries PLC’s Deputy Managing Director (DMD) Eva Rizwana Nilu officially inaugurated the ACC brand at a grand launching programme at Walton Corporate Office in the capital recently.

The event was attended by Walton Hi-Tech’s Additional Managing Director Major General (Retd) Ibne Fazal Shayekhuzzaman, DMDs Nazrul Islam Sarker and Amdadul Hoque Sarker, Walton Plaza’s Chief Executive Officer Mohammad Rayhan, DMD Md Humayun Kabir, Senior Executive Directors Md Tanvir Rahman, Amin Khan, Dr Md Shakhawat Hossen, Sohel Rana, Firoj Alam, Ariful Ambia, Al Imran and Tofail Ahmed, Executive Directors Didarul Alam Khan and Md Shahjada Salim.

On the occasion, Walton authorities said, European standards have been followed in the production of ACC products and the highest priority was given to the product’s design and configuration.

ACC products are available at all sales outlets of Walton. Along with cash payment, customers can buy ACC brand products in instalments and EMI facilities.

Walton authorities believe that ACC and their other European brands will play an important role in achieving the vision of becoming one of the top brands in the world. Along with the domestic market, ACC brand products will be marketed globally.