Home ›› 02 Apr 2023 ›› Corporate
MINISO headquarters in their recent ‘Global Strategic Partners Summit Forum’ awarded Bangladesh team the ‘MINISO Global Award’ for the best performance.
The Chinese low-cost retailer and variety store chain awarded Bangladesh as one of the best countries who is running the MINISO business, said a press release.
Global lifestyle retailer, MINISO store chain specialises in household and consumer goods including cosmetics, stationery, toys, and kitchenware.
The award was handed over by Vincent Huang, vice president and Susan Chen, head of sales in Asia and Australia, to the MINISO Bangladesh team in presence of its directors Shah Rayeed Chowdhury, Chowdhury Asifuzzaman and MR Khan Shahin.
MINISO has been massively popular in Bangladesh due to its unique products, marketing efforts, and innovative franchise model; all of which allowed MINISO to spread rapidly across the capital Dhaka and various other divisions of Bangladesh.
MINISO Chairman Ye highly praised Bangladesh in the summit forum and has also stated to take its market operation as an example as it is outperforming a lot of the neighbouring countries such as Pakistan, Nepal and India.
“It is an emotional moment for us as we are representing Bangladesh so proudly in front of 100+ other countries that are present in this forum,” said Shah Rayeed Chowdhury.
Miniso Bangladesh continues to grow rapidly and its hassle-free FOCO business model makes it a very lucrative business for investments. More details are available at www.franchise-minisobd.com
Miniso was founded in 2013 by Chinese entrepreneur Ye Guofu. Miniso’s first store opened in China in 2013 and it has since expanded outside of China and opened over a thousand stores worldwide.
Nevertheless, because of Miniso’s success in expanding its number of retail stores, AllianceBernstein, a global asset management company, called its market strategy a success. IP collaborations, word-of-mouth, celebrity endorsements and the ability to launch viral products is at the basis of Miniso’s success in China.
