Grameenphone (GP) has recently signed an agreement with Iconx Ltd to provide its premium customers special privileges with Le ROYAL, the membership programme of Le Méridien Dhaka.
GP Star customers and Grameenphone employees can enjoy a 15 per cent discount on the annual price of Le ROYAL membership, a 50 per cent discount at Le Meridien Dhaka and up to 55 per cent discount at its selected privilege partners in Bangladesh, along with winning an exclusive co-branded card, reads a press release.
The agreement signing ceremony was held at Le Méridien Dhaka where Farha Naz Zaman, head of marketing and premium segment of Grameenphone; and Tasnuva Islam, director of Iconx Ltd, signed the agreement on behalf of their respective organisations on March 30.
GP Star, the loyalty programme of Grameenphone offers a world of exclusive privileges to its most loyal customers to enhance their experience. From tourism and hospitality to restaurants, lifestyle and beyond – Grameenphone has ensured that GP Star customers find the best offers at reputed product and service outlets. The Le ROYAL membership shall also offer similar benefits to modern travellers, going beyond travel rewards and leaving a luxury footprint across borders.
On this occasion, Farha Naz Zaman, said, “At Grameenphone, we are dedicated to providing the best service and offers to our loyal customers. As a lifestyle partner, Grameenphone is partnering with the upscale international hotel brand to offer its premium customers a privilege on membership”.
Iconx Ltd Director Tasnuva Islam said, “Le ROYAL is designed around offering the highest privileges to its members. This partnership co-creates a premium value for a common segment served by both brands”.