OPPO unveils Imagine IF Photography Awards

OPPO, a leading global technology company, officially launched the Imagine IF Photography Awards 2023, a mobile photography competition that pushes the boundaries of creativity beyond the limits of existing images and expressions.

The vision of “Beyond the Image, Beyond Imagination” reflects OPPO’s commitment to driving progress through technological innovation and igniting the creativity of users worldwide, said a press release. OPPO’s professional mobile photography technology is designed to inspire maximum aesthetics and inspiration, empowering non-professional users to create timeless masterpieces.

As a testament to OPPO’s commitment to inspiring mobile photographers, the awards offer one of the highest prizes in the industry. The OPPO Imagine IF Master of the Year (Golden Award) includes a prize of CNY160,000, participation in the Hasselblad Image Training Camp, and international photo exhibition opportunities. There are also four Silver Awards (CNY 60,000), and ten OPPO Bronze Awards (CNY 20,000) also offering attractive prizes as well as opportunities for training and exposure.

Additionally, there are four Honorable Mentions in each of the eight categories as well as Partner Channel Awards and Monthly Activity Awards to include more inspiring works.

OPPO has assembled a prestigious panel of judges composed of world-renowned photographers who bring diverse perspectives and extensive experience to the competition.

Among the distinguished judges Alec Soth, is one of the most famous contemporary photographic artists and a member of Magnum Photos. Pete Lau, Senior Vice President, and Chief Product Officer of OPPO, adds his valuable insights to the panel. Tang Hui, a top Chinese portrait photographer, and Hasselblad Master, brings his wealth of experience to the judging process. Tina Signesdottir Hult, an internationally recognised art photographer and Hasselblad Master, also graces the panel with her discerning eye. Wang Jianjun, a top landscape photographer and member of the Chinese Photographers Association, lends his expertise to the competition. Yin Chao, a top Chinese fashion photographer, and Hasselblad ambassador brings his expertise to the judging process.

The competition features eight different entry categories, including The Distant View, Portrait, Night Scenery, Colors, Landscape, The Taste of Memories, Light and Shadow, and Chapters of a Life aimed at inspiring creativity among OPPO users worldwide.