boAt teams up with DX Group to boost sales

Indian audio and wearable brand, boAt signed a national distributor agreement with DX Group on Wednesday to expand its footprint in Bangladesh.

DX Group, a well-known Bangladeshi conglomerate, will distribute boAt's range of products across all major markets, including Dhaka, Chattogram, Khulna, Rajshahi, Rangpur, Mymensingh, Sylhet and Barishal.

The line-up will include TWS, smartwatches, neckbands, headphones, speakers, chargers, and more. DX Group will also assist boAt in onboarding local partners, customer acquisition, and expanding its footprint, said a press release.

According to Aman Gupta, co-founder and chief marketing officer of boAt, “The partnership with DX Group aims to boost sales in the region by leveraging the similarities in consumer preferences between India and Bangladesh. The company will share its regional leadership with DX Group and provide continuous support through a joint go-to-market approach.”

Besides, Dewan Kanon, founder and chief executive officer of DX Group, said, “DX represents the optimistic digital Bangladesh that Prime Minister Sheikh Hasina has dreamt of and is building. Our efforts will always be to present the best digital lifestyle for Bangladesh. Our partnership with boAt is a reflection of that endeavour.”

boAt’s parent company Imagine Marketing Limited was founded in 2013. It offers fashionable, innovative, and well-designed lifestyle-oriented products at affordable price points aimed at a young and diverse audience. The company currently has offices in Delhi, Mumbai, and Bengaluru which are the major metro cities in India.

Founded in 2011, DX is the name of a connected ecosystem of 12 business verticals that revolves around distribution, retail and service domains in Bangladesh. Due to its steadfast commitment to excellence, DX Group has parallelly emerged as the largest smartphone distributor, holds the distinction of owning the country's largest smartphone retail chain and is also the number one after-sales service providerin Bangladesh.