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Brac, Dettol join hands for pregnant women’s care

Staff Correspondent
27 Aug 2021 00:00:00 | Update: 27 Aug 2021 01:30:25
Brac, Dettol join hands for pregnant women’s care

Brac, the world’s largest non-governmental organisation, has collaborated with Dettol, a cleaning supplies and disinfectant brand, to provide hygiene services to vulnerable pregnant women in Bangladesh.

The two organisations signed a memorandum of understanding (MoU) in this regard recently, said a press release on Thursday.

Under this collaboration, Brac and Dettol will raise hygiene awareness among underprivileged expecting mothers living in remote areas of the country and provide Dettol soap as a hygiene solution to them for free.

Under the agreement, Dettol will provide hygiene solutions to pregnant women through Brac’s health, nutrition and population programme. With their expertise and training, Brac’s health workers will act as the frontline contact point through which hygiene services will be delivered to more than one lakh pregnant mothers throughout August and September.

Brac will also educate mothers in proper hand washing practices as well as basic hygiene practices and guidelines in hygiene. The main aim of this initiative is to raise awareness and understanding of the importance of following proper hygiene practices during and after pregnancy.

Nusrat Jahan, Marketing Director of Reckitt Benckiser Bangladesh, said, “According to the World Bank, 30.8 children (under 5) die in every 1000. Poor hygiene is considered as one of the main reasons. So, creating awareness amongst pregnant women about personal hygiene is as important as ensuring their safety. Thanks to Brac for considering us as a partner. I am expecting that our joint effort with Brac will create a positive impact across the country.”

Brac’s Health, Nutrition and Population Programme Director Dr. Morseda Chowdhury said, “Brac is always committed to the welfare of the country and its people and to ensure good health for all. Pregnant women need extra care and protection, but we also have to follow proper hygiene practices. Through this joint activity, we are trying to make the expecting mothers aware of all these hygiene practices.

I hope that partnering with Dettol will make this journey easier for us.”

Brac is an international development organisation based in Bangladesh. In order to receive foreign donations, Brac was subsequently registered under the NGO Affairs Bureau of the Government of Bangladesh.