‘Eid Salami’ becomes colourful with bKash

Like previous years, bKash customers will be able to boost the joy of their loved ones during this Eid by exchanging Eid greetings and Salami through bKash 'Eid Salami' feature in bKash app.

With this digital greeting card, customers can convey best wishes, funny or emotional messages and express their affection, said a press release.

The customer needs to select a recipient for sending money in bKash app and find the ‘Select your purpose’ tab at the bottom of the screen. They can choose any of the options like ‘Eid Salami’ or ‘Eid Mubarak’.

The user needs to go to the next step by typing the amount of money and then ‘Update the message of the card’ tab will appear under the reference section. If the customers want, they can keep the written texts which are given by default - ‘spreading the joy of celebration with Eid salami’ or ‘May this Eid bring peace and prosperity in your life. Eid Mubarak’.

They can add any personalized message as well, both in English and Bangla. In the next step, the customer needs to write the name in the ‘Signature’ part. Then, the Eid Salami will be sent upon entering bKash PIN.

The user, who will receive the money with a greeting card, will see a gift box in the device’s notification area. Once the receiver unwraps the gift box by entering bKash app, it will show the received amount and the greeting note. They can make the moment more memorable by sharing greeting cards on social media.

Besides making daily transactions easy and time-saving, bKash has added this unique feature of sending digital cash gifts with personalised messages to its app for the first time in 2021 to make customers’ transactions more memorable and joyful. This innovative and special feature has created a huge response among all types of customers in cities and villages for the past few years. Last year, in just one week during Eid, around eight lakh customers used bKash’s digital greeting cards to wish their loved ones.

Due to bKash’s popular service ‘Send Money’, the company’s name has become a verb. People say “bKash me” instead of “Send me money”. Not only during Eid festivals, but the bKash service of sending money with greetings is also available on major festivals of the country as well. Moreover, there is an opportunity to wish loved ones with greeting cards like Gift, Birthday, Wedding, Anniversary, Congratulations, Good luck and Thank You while sending money around the year. As a result, instead of gifts, many people now send money with bKash greeting cards to make the happy moment of their loved ones more colourful.