Mehazabien, Nisho become brand endorsers of bKash

Popular actors Mehazabien Chowdhury and Afran Nisho became brand endorsers of the country’s largest MFS provider bKash to encourage, aware and accustom people, especially the young generations to digital transactions.

The actors signed an agreement with bKash at an event at its head office in the city on Wednesday while Chief Marketing Officer Mir Nawbut Ali along with senior officials were present, said a press release.

Through their acting skill and persona, these two most liked celebrities have become icons for a wide range of audiences, especially the young generation. As brand endorsers, Mehazabien and Nisho will appear in various campaigns and activities to promote and create awareness of bKash’s products and services.

On the occasion, Mehazabien said, “bKash has become an integral part of people’s digital lifestyle through its innovative products and services. It is a privilege for me to contribute to building a cashless Smart Bangladesh by promoting the usage of digital services, especially among the young generations.”

Echoing the same, Nisho said, “I am really happy to be associated with bKash to take much-needed digital financial services to more people in the coming days. To be with bKash, I firmly believe, we can encourage everyone to augment the habit of digital transactions.”