Yellow a prominent fashion and lifestyle brand in Bangladesh by Beximco introduced the internationally renowned backpack brand ‘Outdoor Products’ to the Bangladeshi market in an exclusive partnership with Beximco at Yellow’s flagship store located Gulshan Avenue on Thursday.
Japanese Ambassador to Bangladesh Iwama Kiminori who was present at the launching event, said, “There is an open field for Japanese companies to penetrate Bangladesh's domestic market. It's a big first step, I hope other Japanese companies would follow the brave step that this company has proceeded with,” he added.
Shehryar Burney, executive director of Yellow, commented, “We are really excited to announce the launch of a new product line at Yellow, in collaboration with the Outdoor Products (ODP) brand of USA and Itochu of Japan.“
“Beximco and Itochu have enjoyed a successful partnership for more than 5 years on multiple projects. Outdoor Products has gained international popularity for its simple yet high-quality designs for outdoor, hiking and sports products since 1973. “
“In the future, Beximco aims to further strengthen the relationship with Outdoor Products and Itochu and develop the capabilities to export backpacks to the global market”, he added.
The launching party showcased an extensive collection of Outdoor Products' most sought-after backpacks, including daypacks, hiking backpacks, laptop backpacks, and travel packs, among others.
The Outdoor Products collection is now available at Yellow Gulshan Flagship store, followed by other stores and online.
