Banglalink, a leading digital service provider, joined hands with bKash to introduce a variety of innovative digital services.
Banglalink integrated the one-click payment option in the MyBL Super App, where bKash is introduced as the ‘Preferred Payment Method’. The new service is launched at a celebratory event at Banglalink’s head office in Dhaka recently.
The collaborative effort aims to accelerate customers' digital adaptation and enjoy seamless connectivity by making easy and quick payments through bKash with just a tap from their MyBL app, said a press release.
Erik Aas, CEO of Banglalink and Kamal Quadir, CEO of bKash, formally launched the new service. High officials from both organisations, including Upanga Dutta, Chief Commercial Officer of Banglalink, and Ali Ahmmed, Chief Commercial Officer of bKash attended the ceremony.
Once a customer selects bKash as the preferred payment method, they no longer need to put in OTP/PIN every time and the payment will be done with a tap of digital consent from the bKash account on the go.
Among the most popular offerings from this cross-industry collaboration is the introduction of 'Amar offer' on the bKash app, where Banglalink customers can access personalised offers tailored to their usage needs.
Erik Aas Banglalink said, “In a bid to simplify and enhance our customers' lives, Banglalink has partnered with bKash to introduce a one-click payment solution on the MyBL Super App. This simplified payment process will bring more convenience for our valued customers using bKash and elevate their digital experience even further.”
Kamal Quadir said, “In this era of rapid digital transformation customers need more innovative solutions that are easy, convenient and time-saving. The one-click payment solution is catered to bring ease in the lives of millions of customers of both organisations.”