The managing director of COTTO Sanitaryware (Thailand), Sitichai Sukkitprasert, along with key officials, visited the Charu Ceramic Industries Limited Factory in Habiganj, Sylhet on Thursday. This visit underscores the strategic importance of the partnership between COTTO Sanitaryware and Charu Ceramic Industries in enhancing innovation and quality within the sanitaryware industry.
The visit facilitated a comprehensive review of Charu Ceramic Industries' production capabilities and quality assurance processes, reinforcing the collaborative efforts aimed at elevating industry standards, according to a press release.
CHARU manufactures one of the most internationally recognised sanitaryware brands COTTO in Bangladesh.
Accompanying Sukkitprasert were – Somkul Boonma, marketing director; Somsak Boonpan, production & process integration development manager; Sarawut Worawat, global trading manager; and Tatong Thai-usa, area-1 manager.
Sitichai Sukkitprasert expressed his enthusiasm about the visit, stating, "Our partnership with Charu Ceramic Industries is vital for driving innovation and maintaining the highest standards of quality in the sanitaryware industry. This visit has provided us with valuable insights into their state-of-the-art production processes, enabling us to further strengthen our collaboration and deliver exceptional products to our customers."
During the visit, the delegation toured the advanced manufacturing facilities at Charu Ceramic Industries, known for its cutting-edge technology and stringent quality control measures. The COTTO team was particularly impressed by the factory's commitment to sustainability and environmental responsibility, aligning with COTTO's own values of sustainable development.
Somsak Boonpan highlighted the importance of integrating innovative technologies into production processes. "Charu Ceramic Industries emphasis on innovation and continuous improvement is commendable. By leveraging their expertise and integrating advanced technologies, we can enhance our production efficiency and product quality, ensuring that we meet the evolving needs of our customers," he said.
The partnership between COTTO Sanitaryware and Charu Ceramic Industries also plays a crucial role in expanding their global reach. Sarawut Worawat emphasised the significance of this collaboration in strengthening COTTO's global market presence. "Our alliance with Charu Ceramic Industries enables us to access new markets in Bangladesh and expand our customer base. By combining our strengths and resources, we can deliver innovative and high-quality sanitaryware solutions to customers worldwide," he said.
Tatong Thai-usa emphasised the importance of customer-centricity in their approach. He said, "Our customers are at the core of everything we do. By working closely with Charu Ceramic Industries, we can continue to deliver products that not only meet but exceed their expectations."
COTTO Sanitaryware is a leading provider of innovative and high-quality sanitaryware solutions. With a commitment to excellence and customer satisfaction, COTTO offers a wide range of products that combine functionality, design, and sustainability.
