Hero MotoCorp on Thursday unveiled Vida, a brand-new identity for its emerging mobility solutions, including upcoming Electric Vehicles (EV).
Hero MotoCorp Chairman & CEO Dr Pawan Munjal introduced Vida at a Carbon Neutral event at the exclusive Clarence Island in Dubai on Thursday evening.
At the event, he also announced a $100 Million Global Sustainability Fund.
The fund will aim to establish global partnerships, spearheaded by the BML Munjal University (BMU) and Hero MotoCorp, to nurture more than 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet.
With a focus on sustainability and the vision of a flourishing, meaningful world for future generations, Munjal highlighted focused action points for bringing his vision to life at the event.
“Vida means life, and the brand’s sole purpose is to create a positive impact on the world and move us all forward in meaningful ways. We believe the name is perfect for what we are building for our children and the next generation,” Munjal said after unveiling the new brand logo and the ‘sunrise’ visual identity of Vida.
“In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place,” he added.
Vida, Powered by Hero will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022.
The production of the new Vida model will be done at Hero MotoCorp’s ‘Green’ manufacturing facility in Chittoor, India.
Dispatches to customers will begin later in 2022.
The event was attended by global thought leaders, senior government representatives and the diplomatic corps in the UAE, policymakers and various stakeholders of Hero MotoCorp, including the Board of Directors, senior employees from around the world, dealers, global distributors, supply chain partners and other associates.
