BGL Overseas, a Dhaka-based recruiting agency, has reportedly registered remarkable growth after joining “Channel”, a free broadcast platform by the instant messaging app imo.
After being negatively affected by the pandemic, BGL Overseas decided to connect with imo Channel to explore further possibilities, which gave their business a quick boost, read a press release received on Tuesday.
Within only 2 months, the number of closed deals on BGL Overseas’ Channel increased by around 50 per cent as there was a considerable boost in the number of their followers, which reached nearly 13,000.
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On average, the number of migrant workers who reach out to BGL Overseas through imo Channel every day is around 50, much more efficient than other digital platforms, the release read.
BGL Overseas is a government-approved recruiting agency in Bangladesh, which is involved in the recruitment and supply of manpower from Bangladesh to different companies based in the Middle East and Asia.
“We were looking for a good platform to connect to our target clients in a direct way. Ever since we connected with imo Channel, we witnessed a significant rise in our engagement with the job seekers," BGL Overseas Marketing Manager Abdullah Al Mamun said.
Currently, on imo, there are around 10 million Bangladeshi users who work in the Middle East. imo is committed to serving all migrant workers by providing them with necessary and authorised services.
