LafargeHolcim Bangladesh Ltd (LHBL) has launched a new cement brand ‘Supercrete Plus,’ which the company dubbed the best fair face cement in Bangladesh with enhanced strength capability.
LHBL Chief Executive Officer (CEO) Rajesh Surana virtually unveiled the new product at a ceremony held in Dhaka on Sunday, a press release said.
Professor Raquib Ahsan of the Department of Civil Engineering, BUET, and architect Professor Rafiq Azam presented the keynote during the launching event where more than 200 distributors, prominent structural engineers and architects from different parts of the country were present.
Supercrete Plus gives the best outcome for fair face construction and the strength-enhancing technology ensures long-term durability, read the release.
Versatile state of the art designs can be created with Supercrete Plus and the natural texture of concrete itself brings back a sustainable appearance to the building.
Supercrete Plus can be used for fair facing interior/exterior surface, general concreting and plastering for slab, beam, column, high-rises etc.
Tamper and moisture-proof packaging BOPP (Bi-axially Oriented Polypropylene) is the added advantage of the new cement brand.
At the event, CEO Rajesh Surana said, “Supercrete Plus is an unparalleled sustainable and innovative solution for Bangladesh market and fair face construction as it maintains a certain sense of beauty without any modification after natural shaping.
“Fair-faced concrete has an unpretentious, natural and calm appearance. Its innate weight and elegance is incomparable. We are confident that customers will like the new innovative construction solution that comes with strength and durability.”
The new addition of Supercrete Plus after ‘Holcim Water Protect’ and ‘Holcim Shokti’ has further strengthened the portfolio of the company and customers will have options to choose as per the requirements of their structures.
LHBL Sales and Marketing Director Gazi Mahfuzur Rahman, Chief Corporate Affairs Officer and HR Director Asif Bhuiyan, Chief Financial Officer Mohammad Iqbal Chowdhury, and Procurement and Logistics Director Lakmal Suranjan Fonseka were also present, among others, during the launching ceremony.
