Tata Motors, India’s leading multinational automobile manufacturer, along with its authorised distributor Nitol Motors Ltd, on Sunday announced the launch of the all-new Tata Yodha, its latest offering in the pick-up vehicle segment.
A rugged yet comfortable, safe and stylish workhorse, Tata Yodha promises seamless cargo movement, ensuring ease in day-to-day operations, according to a press release.
With a rated payload of 1.5 tonne, the Tata Yodha is suitable for a variety of business needs, including agricultural produce, poultry, fish, and dairy products. Engineered with a focus on performance and drivability across diverse terrains, Tata Yodha promises high productivity and high fuel efficiency with lower total cost of ownership (TCO).
Commenting on the launch, Anurag Mehrotra, head of International Business at Tata Motors Commercial Vehicles, said, “The launch of the Tata Yodha in Bangladesh marks a key milestone in Tata Motors’ continued expansion in the market. As the leading commercial vehicle brand in Bangladesh, we have a deep understanding of evolving customer preferences and remain committed to addressing them through the introduction of advanced mobility solutions.”
“Designed to fulfil the demands of our customers who seek lower total cost of ownership and superior vehicle performance for higher profits, the Tata Yodha is a valuable addition in the pick-up segment,” he said.
“The launch is further supported by Nitol Motors’ comprehensive nationwide service, ensuring excellent sales and service quality,” he added.
Speaking at the event, Abdul Musabbir Ahmad, managing director of Nitol Motors Ltd, said, “We are excited to introduce the Yodha, Tata Motors’ latest offering in the country. As proud distributors, we are confident that the Tata Yodha, known for its durability, fuel efficiency and comfort, will exceed customer expectations.”
“With 55 touchpoints across the country, we remain committed to providing our customers with high quality products and services,” he said.
The smart pick-up truck is available in a 4x2 configuration with best-in-segment/suitable deck length of 8.4 ft (customised body size available in 9.2 ft in Bangladesh).
Powered by a 3-litre litre diesel engine and with a warranty for one year/64000 Kms, Tata Yodha delivers an output of 85 hp @2500 rpm and 250 Nm torque @ 1000-2000 rpm.
