In a surprising turn of events, the Korea Brand Reputation Research Institute's monthly brand reputation ranking witnessed a historic shift in January.
After an impressive 67-month reign, global sensation BTS, comprised of Jin, Jimin, Suga, J-Hope, Jungkook, RM, and V, has been dethroned by rising K-pop group SEVENTEEN.
SEVENTEEN, known for their exceptional talent and recent surge in popularity, has secured the coveted top spot in the K-Pop boy group brand reputation ranking for January 2024. The group's remarkable success, particularly in album sales, played a pivotal role in their ascent to the list's pinnacle.
Surpassing even BTS, SEVENTEEN's achievement has marked a significant moment in the dynamic landscape of the K-pop scene. Another emerging force, NCT, is taking the second position, showcasing the industry's ever-evolving nature.
The January K-pop brand reputation rankings, as reported by Koreaboo, are as follows:
