Home ›› 23 Nov 2021 ›› Front
Borak Real Estate Limited has secured the World Trade Centres Association (WTCA) licence to use the WTCA trade name, trademark, and logo for operating as a brand.
The licence took effect on November 10. Borak Real Estate Managing Director Mohammed Noor Ali signed the agreement on behalf of the company on November 10 while WTCA Executive Director Robin Van Puyenbroeck did so on November 15.
According to the agreement, Borak Real Estate will enjoy the WTCA membership, licence rights, and obligations under Unique Hotel and Resorts Limited.
Unique Hotel and Resorts signed the licence agreement on July 22, 2015.
The latest licence is an amended and restated agreement.
Borak Real Estate wants to use the WTCA trade name, trademark, and logo to operate as a branded WTCA facility under the name “World Trade Centre Dhaka” in its designated territories in Bangladesh.
It can use the WTCA’s intellectual property for its business branding due to this agreement.
Unique Hotel and Resorts and Borak Real Estate are sister concerns, and both are owned and controlled by Unique Group, one of the largest conglomerates and foremost diversified business entities in Bangladesh.
The WTCA is an international organisation committed to fostering the growth of global trade. It has members throughout the world.
As the owner of the “World Trade Centre” and “WTC” trademarks, the WTCA licences exclusive rights to these brands for members to use in conjunction with their independently-owned and iconic properties, facilities, and trade services offerings.
Borak Real Estate has been setting trends and shaping new standards of lifestyle in Bangladesh’s real estate development since its inception.
For more than two decades, it has been delivering iconic and luxury residential, commercial, retail, and five-star hotels and buildings throughout the capital’s strategic and premier points and beyond.
It is credited with introducing and pioneering the revolutionary concept of developing the state-of-the-art, 20-storey Unique Trade Centre (UTC Building), the very first intelligent commercial complex with multi-level basements at the heart of Dhaka.
The company has successfully developed the first-ever, self-owned, 23-storey real five-star hotel named The Westin Dhaka in Bangladesh.
It is at the forefront of exquisite architectural design, ensuring super structural strength with the highest standards of customer service and excellence.
With a proven track record of delivering the most exclusive second-to-none buildings in the capital, it has established itself as one of the largest private luxury developers in Bangladesh.
