7UP® revealed new Ramadan summer campaign, which stars brand ambassador Shakib Al Hasan, as well as its limited-edition packaging.
From the crescent moon to the golden and green design, the new unique packaging developed by the "PepsiCo Design & Innovation" team is inspired by the different components that embody the spirit of Ramadan, a press said on Wednesday.
7UP® has also released a witty and heartful TV commercial starring Shakib Al Hasan, which will be broadcast on TV, digital, outdoor, and social media as part of a 360-degree campaign this Ramadan.
“I am excited to be part of the new 7UP film, marking the auspicious occasion of Ramadan. This film is really close to my heart, as it uplifts our spirits with a heartfelt message delivered via quick wit Speaking on the TVC,” Brand Ambassador Shakib Al Hasan said speaking of the TVC.
“Marking the solemn month of Ramadan, our new brand film is a reflection of our ‘Think Fresh’ philosophy with a thoughtful message. We are thrilled to collaborate with Shakib again,” Senior Marketing Director, Bangladesh Region, PepsiCo Naseeb Puri said.
“We are excited to launch the limited-edition packs inspired with Ramadan’s elements such as the symmetric, repetitive, geometric patterns typically found on artefacts and other forms of decorative arts,” commenting on the launch she added.
