Salextra and Mondelez Bangladesh, owners of the brand Tang, have jointly taken the initiative titled “Romjan E Valo Kaj” to inspire consumers to participate in social activities by donating Tang during Iftar at different religious and social institutions across Dhaka City.
However, the campaign duration is subject to stock availability, said a press release on Thursday.
Tang is a popular summer drink, with a high consumer base in Bangladesh and worldwide and there are many consumers in Bangladesh who break their fast with a glass of Tang.
Muslims aspire to do good deeds in many forms during Ramadan. Donating and treating others with Iftar and sehri are common acts of good deeds.
Donors can donate up to two units of a 2 Kg tub of Tang Orange flavour at a special rate of Tk 1,199, instead of the regular MRP of Tk 1,650 from the Salextra.com.bd e-commerce portal.
Salextra will deliver the donation to the designated institution free of cost.
Country Lead of Mondelēz Bangladesh Pvt Limited Jahid Khan, Managing Director of Salextra Shop Shakib Arafat, and Managing Director of International Distribution Company Bangladesh (Pvt) Limited (IDC) Ashraf Bin Taj, along with senior officials from these organisations, were present during the campaign launch.
IDC Bangladesh is the Authorised Distributor for Mondelez in Bangladesh.
