Stakeholders including clients should advocate for fair and industry-standard pay policies to flourish the country’s content writing industry, suggested a research conducted by User Study & Experience Research Hub (Userhub).
The department of human-centred design of Userhub conducted the research titled “Challenges and Opportunities in Bangladesh’s Content Writing Industry: A Qualitative Exploration”, recently. Industry leaders should advocate for fair remuneration or fix a minimum wage following standard pay rates, it stated.
Content writers face numerous challenges including AI competition, skill development and client recognition while the clients remain concerned over writers’ research practices, premium charges, and failure to meet requirements, the research found.
Dissatisfaction with the pay scale, imbalance in the value proposition, and non-payment issues were the key findings in the research.
It said that the burgeoning growth of the global digital marketing industry has correspondingly fueled a rising demand for content writing services, leading to a significant expansion of the industry.
This growth trend has been exemplified by the content marketing industry, which was valued at roughly $63 billion in 2022 and is projected to reach $107 billion by 2026, the study added.
Against the backdrop of this flourishing global industry, the research recommended that proper assistance for professional development should be provided to contend writers through workshops, training sessions, and webinars while different mentorship programmes and cultivation of collaborative platforms were also recommended.
“For content writers, emphasis should be given to continual skill enhancement and effective communication. They should be encouraged to develop unique value propositions and strategically utilize social media for professional growth and networking,” it suggested.
AI’s evolution in the content writing industry has received a significant focus in the study that also echoed the global sentiments over job security concerns. AI can strategically be a beneficial tool for tasks such as research, idea generation, and proofreading, it stated.
The findings revealed that writers are already proactively using AI tools to aid their work which is also a trend followed globally. “Despite these obstacles, the resilience and proactive stance exhibited by the content writers in Bangladesh are commendable. Their investments in continual learning, refinements in time management strategies, and strategic use of AI tools suggest a pathway towards significantly enhancing their global positioning”, the study added.
In the face of challenges such as remuneration disputes, adherence to project requirements, and the burgeoning influence of AI, the research said that by strategically leveraging AI and social media, prioritizing skill development, and improving payment practices, the content writing industry in Bangladesh stands on the precipice of a promising future.
Participants in the research were primarily recruited from the “Content Writers in Bangladesh” Facebook group, which boasts over 50,000 members, it added.
