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BGMEA partners with CNN to promote ‘Made in Bangladesh’ brand globally

Staff Correspondent
29 Nov 2021 00:00:00 | Update: 29 Nov 2021 00:11:03
BGMEA partners with CNN to promote ‘Made in Bangladesh’ brand globally

Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has entered into a partnership with US-based CNN International Commercial (CNNIC) to promote ‘Made in Bangladesh’ by showcasing Bangladesh’s success and potential in the international arena.

BGMEA signed a Memorandum of Understating (MoU) with US-based CNN International Commercial’s local representative Spellbound Communications Limited in this regard on Sunday.

BGMEA president Faruque Hassan inked the agreement in the presence of Dr Md Jafar Uddin, chief executive officer of Bangladesh Foreign Trade Institute (BFTI) at BGMEA’s PR office in Gulshan, said a press release.

Under this partnership, BGMEA will collaborate with CNN to sketch the stories of garment industry and RMG sector has been driving Bangladesh forward and contributing to build more prosperous future for the country.

CNN will showcase the compelling stories of the RMG sector in Bangladesh, especially its strides in the areas of workplace safety, environmental sustainability and workers’ wellbeing.

The industry’s moves in enhancing competitiveness through innovation, diversification, technology upgrading, and up-skilling will be also highlighted.

BGMEA Vice President Shahidullah Azim, BFTI Director Md Obaidul Azam and Managing Director of Spellbound Communications Mohammad Sadequl Arefeen were also present on the occasion.