UNICEF launches first large-scale fundraising campaign in Bangladesh

This Ramadan, UNICEF is launching a large-scale campaign to raise funds for malnourished children in Bangladesh.

For the first time, the fundraising campaign is taking place inside Bangladesh, appealing to the growing and increasingly affluent middle classes who are more and more able to donate towards helping children in their own country.

With a strong economy, Bangladesh reached lower-middle-income country status in 2015 and aims to become an upper-middle-income country by 2031. At the same time, the country’s economic progress and success means that Bangladesh receives less foreign aid.

“The economic progress in Bangladesh has created enhanced opportunities for us to take care of the underprivileged section of our population, and to ensure that we leave no one behind. The success of Bangladesh needs to be reflected through the children, who are our future and who also depend on us for their education, healthcare and well-being,” said Foreign Secretary of the Government of Bangladesh Ambassador Masud Bin Momen.

UNICEF – which is funded entirely through voluntary contributions – has been on the ground in Bangladesh for over 70 years, saving children’s lives and protecting children’s rights. Globally, UNICEF has helped save more children's lives than any other humanitarian organisation.

The UNICEF Ramadan fundraising campaign is a first-ever invitation from UNICEF to people in Bangladesh to let their good deeds echo for malnourished children around the country together with UNICEF.