ʻClayvolutionʼ aims to prevent single-use plastic

ISHO, one of the leading advocates for sustainable living, has launched the "Clayvolution" campaign, to prevent single-use plastic and highlight the environmental benefits of clay products in collaboration with Claystation.

The campaign started on June 1 and will end on June 6. An open to all event in this regard was held at the ISHO Store in Dhaka’s Baridhara on Monday.

The campaign aligns with the "Beat Plastic Pollution” theme of World Environment Day 2023 and embraces the eco-friendly revolution, showcasing the art of creating visually aesthetic and sustainable clay products. This unique approach can send out messages to people about how environment-friendly clay products can be appealing.

According to ISHO, regular usable products such as plastic bags, coffee cups, straws, bottles and styrofoam boxes take 20 to 500 years to biodegrade. Using clay products can promote solutions to plastic pollution and raise awareness about eco-friendly alternatives.

During Monday’s event, ISHO in collaboration with Claystation introduced a range of innovative co-designed clay products that serve as sustainable alternatives to single-use plastic items. From reusable water bottles and tumblers to coffee cups, these clay products offer functionality, durability and a reduced ecological footprint.

ISHO Founder and Managing Director Rayana Hossain said, "Today, plastic bottles and coffee cups are major contributors to plastic pollution. They are usually used once and then discarded, leading to significant waste generation and environmental harm.”

“We hope through this campaign we can take a step towards beating plastic pollution and bring in the notion of longevity in products,” she added.