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Lay’s goes local in Bangladesh

Staff Correspondent
07 Jun 2023 00:00:00 | Update: 06 Jun 2023 22:52:58
Lay’s goes local in Bangladesh

Highlighting its steadfast dedication to Bangladesh, Lay’s, one of the world’s loved potato chips brands from PepsiCo, has launched the transformative “Lay’s Make In Bangladesh” initiative in partnership with Transcom Consumer Products Ltd.

This initiative marks a momentous milestone as Lay’s proudly pioneers the local production of its iconic potato chips in Bangladesh, read a press release.

The establishment of the manufacturing unit dedicated to making the iconic Lay’s potato chips, at the plant, serves as a powerful testament to Lay’s unwavering commitment to supporting the local community and driving economic growth in the region.

The launch of “Lay’s Make In Bangladesh” initiative stems from PepsiCo’s presence in the country over two decades because of its strong and fruitful partnership with Transcom Group.

Benefiting from Lay’s existing popularity in Bangladesh, this initiative will meet the robust and growing local demand for innovative formats and flavours in the booming potato chips market, bringing a delightful snacking experience to consumers.

The initiative was unveiled by Ahmed ElSheikh, President of PepsiCo India Region, and Simeen Rahman, Group CEO, Transcom at the Bogura plant.

The manufacturing unit exemplifies the brand’s dedicated efforts to transform Bangladesh into a reliable, quality-driven, and cost-efficient hub for local Lay’s potato chips with a focus on training the farming community in cultivating high-quality potatoes.

This agro-procurement model will further help in uplifting the community and fostering sustainable agriculture practices in the region.

The made-in-Bangladesh Lay’s chips will be available in four delicious flavours namely American Style Cream and Onion, Spanish Tomato Tango, Classic Salted, and Thai Style Spicy Chicken at Tk 10, Tk 15, Tk 25, Tk 50, and Tk 75.