World shampoo market

The shampoo market is expected to register a CAGR of 4.03 per cent during the forecast period, 2021 - 2026.The Covid-19 pandemic created a short-term demand shift for more essential products with consumers spending less on personal grooming products such as shampoo; for instance, Procter & Gamble witnessed a sales drop by around 1per cent in its personal grooming products segment sales compared to 2019. The closure of many retail outlets has resulted in a negative growth rate, coupled with the consumers following more DIY at-home products. However, the shift toward the online channel and other unlock measures have boosted the sales.

Over the medium term, anti-dandruff shampoo is anticipated to be the fastest-growing segment within the shampoo market, driven by the increased hair loss due to changing lifestyles, the convenience of using these products, poor hygiene conditions, and exposure to the environment with rising pollution levels.

Increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic products are augmenting demand for natural and organic products, along with ease of usage and availability of small travel-size packs acting as major trends observed in the global shampoo market.

The shampoo is a hair care product used for rinsing the hair, with various add-ons. The shampoo market is segmented by product, distribution channel, and geography. By product type, the market is segmented into 2-in-1 shampoo, anti-dandruff shampoo, kids shampoo, medicated shampoo, standard shampoo, and other products. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, drug stores and pharmacies, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

With rising awareness about the side effects of chemical formulations and evolving consumer needs for shampoo products comprising natural ingredients, manufacturers are expanding their product portfolios, placing themselves in a highly competitive shampoo market. For example, in 2020, Herbal Essences launched its Aloe Collection with sustainably and responsibly sourced aloe vera from Mexico. Moreover, shampoos with natural, silicone-free, paraben-free, and sulfate-free formulas with 80-100per cent naturally-derived ingredients are trending in the market. Factors such as consumer knowledge and increase in awareness of products and services through digital media and other sources, coupled with the advent of social media, are educating the consumers about the benefits of various herbal hair care products. The beauty and personal care industry in the Asia-Pacific region is witnessing tremendous growth, attributable to an increasing number of beauty-conscious consumers, particularly in countries like China, Japan, Thailand, and South Korea. The hair care regime is an important aspect of their everyday life. For example, the Chinese population considers shampoos as an essential hair care product, which is intended to keep the moisture balance of the hair.

Mordor intelligence