Professor Dr Abu Yousuf Md Abdullah has been appointed as the new director of the Institute of Business Administration (IBA) at Dhaka University, effective from June 30.
A visionary academic turned entrepreneur, Prof Yousuf is known as a role model for his significant contributions to the country's business and education sectors, according to a press release.
Prof Yousuf was a student at IBA and has been serving as a faculty member for 31 years.
Apart from his academic career, he is a renowned writer and entrepreneur. He is the partner and global adviser of Philip Kotler and his team.
He is renowned for his contributions to marketing education in Bangladesh and co-authored "Essentials of Modern Marketing" with Kotler. He was awarded the Kotler Distinguished Professor of Marketing title by Philip Kotler himself.
In 2023, Techno India University West Bengal conferred an honorary doctorate upon Prof Yousuf for his exceptional contributions to education and business.
The IBA community, including its alumni, faculty, and students, holds high expectations for his leadership, anticipating continued growth and development in Bangladesh's economic and educational sectors.
Since 1966, the IBA has played a significant role in Bangladesh's economy, influencing sectors such as banking, multinational corporations, and local businesses. The institute is internationally acclaimed for its commitment to excellence and leadership development.
