Bangladesh – for the 2nd time – participated in a fair titled “Food & Drinks Malaysia by SIAL” held at MyTech Convention Center in Kuala Lumpur, the capital of Malaysia from July 2-4.
Twenty-two countries, including Bangladesh, participated in the fair and showcased products at 330 booths and a special international lounge. The fair was inaugurated by Malaysian Deputy Minister of Plantation and Commodities Datuk Chan Foong Hin, read a press release.
Bangladesh's famous food and beverage company Pran Foods Ltd participated in the fair under the supervision and cooperation of Bangladesh High Commission.
The high commission played an active role in creating opportunities to exhibit various food and beverage products of Bangladesh with other seven countries (Canada, Ukraine, Vietnam, Britain and Ireland, Pakistan, Thailand and Australia) in the international lounge as well as the designated booth in the fair.
On the opening day of the fair, the Bangladesh corner of the international lounge and the booth of Bangladeshi products were visited by Deputy Minister for Plantation and Commodities Datuk Chan Foong Hin and Sabah Industrial Development Minister Datuk Phoong Jin Zhe.
On the closing day [July 4, 2024] Bangladesh High Commissioner to Malaysia Md Shamim Ahsan visited the fair and Bangladeshi stalls.
He told journalists that in the context of the increasing demand for Bangladeshi products in Malaysia, the high commission is actively working with other plans including participating in various trade fairs to expand the market for Bangladeshi products.
The Bangladesh High Commission in Kuala Lumpur is participating in this kind of international trade fair in continuation of the “economic diplomacy” followed by Prime Minister Sheikh Hasina, with the aim of creating opportunities for exports of other products, as well as garments as part of diversification measures.
During the visit, organising company Comexposium Asia Pacific’s Director Henry Tan, Assistant Marketing Manager Kean Ng and Shritika Sevanes, and officials of the High Commission and journalists were present.
It should be noted that the fair is organised as part of the world's brands and industry entrepreneurs organised under the patronage of the Malaysian government and with the support of MYSEB, MATRADE, Ministry of Agriculture and Food Security, PKNS, Malaysia Business Group, Sabah MIPE, Malaysia Cocoa Board and Malaysia Spice Board.
This trade conference and fair is organised every year to connect with industrial entrepreneurs and economic leaders in search of global markets, business consensus, strengthening business with innovative solutions.
Active participation of Bangladesh in various international fairs under the initiative of Bangladesh High Commission will play a role in creating opportunities to export Bangladeshi products to Malaysia and ASEAN countries.
