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Serai paves way for digital presence of Bangladeshi apparel makers

Staff Reporter
08 May 2021 19:28:59 | Update: 08 May 2021 19:29:31
Serai paves way for digital presence of Bangladeshi apparel makers
Interface of digital platform Serai

Serai, a digital business-to-business platform by HSBC which facilitates global trade easier for apparel businesses, has onboarded over 700 Bangladeshi manufacturers such as Viyellatex, DBL group and Envoy Textiles since its launching in the country at the end of 2020.

Through a free digital profile building initiative, Serai has managed to strengthen the digital presence of Bangladeshi manufacturers and suppliers and connect them to international buyers at a time when travel is near impossible, said a press release.

An end-to-end supply chain traceability solution is also available on Serai which helps businesses build supply chain visibility, trace cotton and raw material origins, and track ESG commitments.

It also allows buyers to upload their requests for quotations so that manufacturers and suppliers can access and respond to new RFQs, enabling new business opportunities and product diversification while buyers can choose suppliers that best suit their needs, the release added.

MA Jabbar, managing director of DBL Textiles, said, “Serai helped DBL to connect with new buyers, brands and suppliers virtually to exhibit our products and services, achievements, certifications, etc. to its stakeholders in a very effective way.”

“The ready-made garments sector in Bangladesh has embraced Serai's stronger and more productive online presence to digitize, seek new business opportunities and build fruitful relationships with foreign buyers,” said Vivek Ramachandran, CEO of Serai.

“Platforms like Serai can help the RMG manufacturers in Bangladesh in saving expenses and time,” said Kutubuddin Ahmed, chairman of Envoy Textiles.

Established in 2019, Serai currently has over 4,600 companies from over 80 countries including Australia, USA, UK and other European countries, which heavily rely on RMG imports.