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Viber incorporates AR-infused camera

Staff Correspondent
16 Oct 2021 00:00:00 | Update: 16 Oct 2021 01:15:00
Viber incorporates AR-infused camera

Viber, a cross-platform voice over IP and instant messaging software application, has recently launched Viber lens in Bangladesh, to provide more engaging, exciting, and entertaining experience to the users.

The feature is integrated with Augmented Reality (AR) in the in-app camera to take daily conversations with loved ones, friends, and colleagues a notch higher, it said in a press release on Thursday.

Viber is partnering with Snap Inc to add the magic of augmented reality into its in-app camera with the first batch of Viber Lens, it added.

According to the release, the feature comprises more than 30 striking filters including, animal masks, fantasy effects, and users’ favorite Viber characters.

Users can take their conversations to the next level by simply launching the Viber camera, picking any filter, taking a snap, and sending it right away. In addition to that, the lenses offer customization by allowing users to change colors or add stickers that appear on the screen.

Furthermore, users can also play around with brand lenses from partners like World Health Organization, World Wildlife Fund, and FC Barcelona to show support towards important issues, causes, or cheer for their favorite sports team.

To stick to its goal of giving users endless options when it comes to expressing themselves, Viber is planning to add at least twenty additional lenses each month! Bangladeshi Viber users can now weave more fun and excitement in their conversations by creatively adding the filters as they continue to choose their go-to messaging app for connecting with their loved ones.

“We are pushing the boundaries of AR with the launch of our all-new Viber Lens. Our users who are separated from family due to the current pandemic are looking at more meaningful ways to keep in touch and share more memorable moments,” says Rakuten Viber Chief Growth Officer Anna Znamenskaya.

“The Viber Lens brings imagination to life in exciting ways. We believe this will spur the development of innovative and exciting new additions to our products in the future.”

Senior Director for Rakuten Viber APAC David Tse said Viber Lens is a unique feature that enables users to make conversations that are more creative, engaging, and vivid.

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