LafargeHolcim launches ‘Holcim Shokti’ cement

LafargeHolcim Bangladesh Limited has launched a new cement brand ‘Holcim Shokti’, the first rapid early strength cement in Bangladesh market.

The new brand was unveiled at Radisson Blu Dhaka Water Garden on October 18, the company said in a statement on Thursday.

According to the statement, boom in construction due to rising income levels and rapid urbanization has created the demand for high strength cement and pronounced the need for faster construction turnaround time. Based on market research and customer feedback LafargeHolcim Bangladesh carried out extensive research and trials to develop ‘Holcim Shokti’.

‘Holcim Shokti’ is the first rapid early strength cement product in Bangladesh based on the ‘Rapid Set’ technology that enhances early strength, ensures faster setting times and uses optimum amount of water to ensure better workability.

It is a specialized cement that ensures 50 per cent extra strength in two days. This can be used in RCC structure, renovation and development of both residential and commercial projects. Due to its rapid early strength, it will save 15-25 per cent time at the de-shuttering stage leading to lower construction cost. It will save approximate Tk 1,400 per tonne cement usage.

This cement is available all across Bangladesh in environment friendly BOPP bag which is tamper & moisture proof and can be stored for four to six months.

LafargeHolcim believes ‘Holcim Shokti’ will be able to attract the customers due to its uniqueness, sustainability and cost saving features and shall bring a different dimension in the construction industry as a whole, said the release.

BUET Professor Dr. Raquib Ahsan presented the key note during the launch where top distributors and prominent Structural Engineers & Architects of different corporate houses along with company officials were present.