ISHO attends Dubai Design Week

Furniture and lifestyle brand ISHO participated at the region’s largest annual Design and Creative Festival, Dubai Design Week 2021, held between November 8 to 12 as first Bangladeshi company.

ISHO Founder and Managing Director Rayana Hossain along with renowned industry stalwarts was invited to participate as a panelist on the topic about the ‘Future of Homes’ and how user needs, experiences, technology and design are transforming residential architecture and interiors.

Rayana, the first Bangladeshi ever to be invited, spoke on how the past, present and future influence design in residential spaces and how the pandemic has brought about a tectonic shift in consumer needs and requirements in homes today, said a media statement on Saturday.

Speaking about the session, Rayana said, “It’s been an honour to be the first ever Bangladeshi company to be invited which puts ISHO and the country on a stage where there is intellectual discourse around design. I hope we will be able to host such events in the future where we set the narrative about innovation and design in Bangladesh”

The other panelists included American designer Rob McIntosh, who was previously at Apple and BMW amongst other high-profile roles.

Pratyush Sarup, Content Director of Architectural Digest Middle East, was the moderator of the session with both Sarup and Bielecki being members of Dubai Design Week’s Advisory Board as well.