Home ›› 10 Aug 2021 ›› Show Biz
More than 100 superstars, including Ed Sheeran, Steven Spielberg, Annie Lennox, and Nile Rodgers, will attend the ‘We For India’ fundraiser for post-Covid relief work in India which will be aired live on Facebook on August 15.
The three-hour virtual fundraising event is co-produced by ‘The World We Want’ and Reliance Entertainment and aims to generate funds for critical Covid-19 missions in India, reports Variety.
The livestream event will include stand-up comedy and musical performances, as well as interactive fitness challenges, games, and support messages
Celebrities lending their name to the initiative include music group Sister Sledge ft Sledgendary, Grammy-winning composer Nile Rodgers, Lebanese singer and UNICEF goodwill ambassador Nancy Ajram, actor Ini Dima-Okojie, storyteller Jay Shetty and Bollywood personalities including Ajay Devgn, Vidya Balan, Karan Johar, Farhan Akhtar and Saif Ali Khan.
The event aims to raise more than $3.5 million for ‘GiveIndia’, India’s largest donation platform. The proceeds will be used to provide oxygen concentrators, cylinders, ventilators, and essential medicines as well as ICU units.
Funds will also go towards supporting the staffing of vaccination centres and to rebuild the livelihoods of those thrust into poverty due complete loss of income because of the pandemic. Meal and ration kits will be provided to families hit financially by the pandemic. Cash relief will be provided to families who have lost an immediate member to Covid-19.
