Home ›› 05 Dec 2021 ›› Show Biz
The Milan Luthria directed film ‘Tadap’ starring Ahan Shetty and Tara Sutaria was released on Friday.
Produced by Sajid Nadiadwala the film’s premiere that happened a few days back saw the who’s who from the industry in attendance. Given the scale and the promotion campaign the film, which also serves as the launch vehicle for Suniel Shetty’s son Ahan was expected to open on a good note at the box office.
According to early estimates, the film earned between Rs 3.75 and Rs 4.25 crore on its opening day, making it the third-largest opener of 2021 after ‘Sooryavanshi’ (Rs 26.40 crore) and ‘Antim: The Final Truth’ (Rs 4.75 crore). It outperforms films such as ‘Roohi’, ‘Mumbai Saga’, ‘Thalaivii’, ‘Bell Bottom’ (non-Maharashtra release), and ‘Satyameva Jayate 2’, according to a report of Outlook India.
The conventional anticipation for the picture was for it to open somewhere around Rs 3 crore, but after watching the rate of advance bookings, the trade began to believe in a greater opening. In Mumbai and Bihar, the Sajid Nadiadwala production has done the best, with certain centres in Maharashtra’s interiors also putting up the houseful board. In the present scenario, this is a fantastic start for ‘Tadap’, especially since it is Shetty’s first foray into entertainment.
‘Tadap’ created a buzz among the target population almost immediately after the theatrical trailer was released, and the momentum was maintained with the hit soundtrack. These two elements, combined with targeted promotional initiatives, resulted in opening-day ticket sales. PVR, Inox, and Cinepolis, three national chains, have put up a total of around Rs 1.50 crore. ‘Tadap’, too, seems to have a mass content and a high recall value, which has aided the film’s success.
