‘Icchedana’ returns to small screen with season 3

‘Icchedana’, a drama series about a group of Bangladeshi adolescent girls who triumph over gender stereotypes and society’s restrictions, marks its highly-anticipated return to the small screen today.

Season 3 of the show continues the story of Tanzila, her all-girl football team and their community as they strive to make their own way, to avoid child marriage and to realize their ambitions. ‘Icchedana’ is jointly created by UNICEF and the Ministry of Women and Children’s Affairs.

“Girls and women in Bangladesh have so much to contribute to society, yet they are being held back by discrimination and harmful practices. ‘Icchedana’ highlights positive practices and encourages adolescent girls to thrive and fully participate in life. It is crucial to end child marriage and ensure that gender equality becomes a reality”, said Md Hasanuzzaman Kallol, Secretary to the Ministry of Women and Children’s Affairs.

“Too many girls and women in Bangladesh suffer from discrimination, abuse and violence because of harmful social norms and practices. But change is possible. Icchedana is a celebration of what girls can achieve, and a call to each of us to join the fight for gender equality,” said Mr Sheldon Yett, UNICEF Representative to Bangladesh.

“It is important for girls in Bangladesh to have a positive role model they can identify with. Tanzila shows that change is possible, and that girls can overcome adversity to win respect and equal treatment, especially if we are united and support and encourage each other,” said actress Priyam Archi, who plays the lead character
Tanzila.

‘Icchedana’ will be broadcast on BTV at 9:30 pm every Wednesday from September 14, on Asian TV at 7:30 pm every Sunday from September 25, and on ATN Bangla at 11:20 pm every Tuesday from September 27.