‘Sisimpur’ to run for another 4 years on Duronto TV

Duronto Television received the rights to telecast the most popular children’s television series in Bangladesh “Sisimpur” which is supported by the US Agency for International Development (USAID) in Bangladesh.

In this regard, the Sesame Workshop Bangladesh signed an agreement with Duronto Television on Monday. Managing Director of Sesame Workshop Bangladesh, Mohammad Shah Alam, and Director of Duronto Television, Abhijit Chowdhury signed the agreement for their respective organisations. The CEO of Sesame Workshop Steve Youngwood, Senior Vice President Shari Rosenfeld and Chief Research, Data and Impact Officer Alison Bryant, the USAID Education Advisor Sudeb Kumar Biswas and Head of Programs of Duronto Television Sumona Siddique were present at the signing ceremony.

Duronto TV has been broadcasting Sisimpur since July 2019 and will keep continuing another 4 years of reaching children with innovative contents of Sisimpur. USAID has been supporting Sisimpur in Bangladesh since 2004.

Since 2004 Sisimpur has helped millions of young children in Bangladesh with essential learning lessons that made them smarter, stronger, and kinder over the years. Under the current phase USAID’s Sisimpur project has produced two new seasons of TV series and working with 250 primary schools in Sylhet division to promote diversity, equity, and inclusion in primary education.

In July 2022 Sisimpur won the 14th International Kidscreen Awards for ‘Best Mixed Media Series category’. Sisimpur is one of the most popular kids’ programs in Bangladesh reaching children through TV channels, digital platforms and through school and community activities. With the financial assistance of USAID Bangladesh, Sesame Workshop has implemented this program since 2005.