Longest-running film of Shahrukh, Kajol re-released

Aditya Chopra directed Dilwale Dulhania Le Jayenge (DDLJ) is the longest-running movie in the history of Indian cinema. The all-time blockbuster catapulted Shah Rukh Khan and Kajol to become superstars of the country and is one of the biggest IPs emerging from the Indian film industry. DDLJ shaped pop culture for India and Indians over the generations. This year, on the occasion of Valentine’s Day, DDLJ saw a wider release across India, Yash Raj Films confirms.

Shah Rukh Khan and Kajol’s iconic romantic film Dilwale Dulhaniya Le Jayenge to get a wider release this Valentine’s Day! Deets inside

On the occasion of Valentine’s Day this year, Yash Raj Films’ iconic romantic flick ‘Dilwale Dulhaniya Le Jayenge’ released in theatres for a week.

Rohan Malhotra, Vice President, Distribution, YRF, says, “Dilwale Dulhania Le Jayenge (DDLJ), the longest-running film in the history of cinema, has become synonymous with romance for India and Indians for generations since its historic release. We are constantly requested by the audience and fans, throughout the year, for a wider showcasing of the film so that they can, again and again, watch this milestone-setting film with their friends and family in theatres! This year, on the occasion of Valentine’s Day, we are making their wish come true. DDLJ is being screened across India, starting from February 10, for a period of one week only!”

DDLJ released in 37 cities across India, including Mumbai, Pune, Ahmedabad, Surat, Vadodara, Gurgaon, Faridabad, Lucknow, Noida, Dehradun, Delhi, Chandigarh, Kolkata, Guwahati, Bengaluru, Hyderabad, Indore, Chennai, Vellore, Trivandrum.

Interestingly for audiences, they can get a taste of Shah Rukh Khan as Raj in DDLJ and as Pathaan in theatres over this Valentine’s Day period. Pathaan is currently wreaking havoc at the box office as it has become the all-time highest-grossing Hindi film ever worldwide!