Serie A reaches new TV rights deal

Serie A on Thursday accepted the offer of TV platform Abu Dhabi Media to broadcast the Italian league in the Middle East and North Africa after more than a year without a broadcaster in this region.

For the next three seasons, Abu Dhabi Media, an Emirati public body, have been awarded the rights for a minimum total amount of 75 million euros, the Italian League announced.

To this guaranteed minimum income may be added any additional revenue linked to the number of subscribers that Italian football will generate on the platform, a spokesperson for Serie A told AFP. 

The call for tenders for the new three-year cycle in this region was deemed unsuccessful last year, penalised in particular by the absence of a new offer from beIN sport, holder of the rights until then.  BeIN Sports had reportedly paid some 112 million euros per season for these rights, almost 4.5 times more than what the new broadcaster will pay. – AFP