Cricket ventures into uncharted territory today as the first-ever major tournament to be staged in the United States gets underway in Texas with the opening game of the T20 World Cup.
A month-long festival of the fastest and most explosive form of the sport -- which is being shared between venues in Texas, Florida, New York and the Caribbean -- begins with the US taking on Canada at the Grand Prairie Stadium on the outskirts of Dallas today.
It marks the opening skirmish of the first ever major International Cricket Council (ICC) event to be held in part in the United States.
While the bulk of the tournament will be played out in the Caribbean, 16 group-stage games in the 20-team tournament will be played on American soil, including the highlight of the group stage -- a clash between India and Pakistan.
That match is due to be played at a 34,000-capacity temporary venue in Long Island, New York on June 9.
The rest of the tournament will be held in the West Indies, including the Super Eight stage, the semi-finals and the final, which will be played at Kensington Oval in Bridgetown, Barbados.
While cricket is widely played at a recreational level in the United States, with strong presences in all three of the states that have been chosen for games, organisers are realistic about the chances of "converting" mainstream American sports fans.
USA batsman Aaron Jones said the hosts are aiming to impress American fans both on and off the field.
"Obviously what you do on the field is very important," Jones said. "We want to get a lot more support from the American-born-and-raised people.
"I think we could only do that by playing good on the field and obviously interacting with the fans or the growing fans off the field as well."
The ICC also sees the tournament as a launch pad towards the sport's return to the Olympics for Los Angeles in 2028, when the T20 format will be used.
Major League Cricket, a T20 tournament, was launched last year and also stands to benefit from any growth in interest in the big-hitting, spectacular shortest form.
But it is not only the American market that the ICC is focused upon -- the expansion of the tournament has opened up opportunities for newer cricket nations to compete on the big stage.
In recent years, the sport has been able to expand outside of its traditional strongholds with Ireland and Afghanistan earning places in the 12-strong elite with full Test status.
But the ICC see the T20 format as the perfect vehicle for growing the game and this year's edition will feature three T20 World Cup debutants in the USA, Canada and Uganda.
Nepal, Papua New Guinea and Oman are among the other nations who are relatively new to the big stage and who will be looking to make their mark and grab some attention with an upset win.
With the teams drawn in four groups of five teams, with just the top two advancing, none of the smaller nations are expected to progress beyond the group stage and there is a danger the pool stage could mainly be a 'weeding out' process.
India favourites
India, winners of the first edition in 2007, are the favourites, with their lineup packed with players from the annual Indian Premier League.
Australia, winners of the ODI World Cup last year along with the World Test Championship, opted to leave out their veteran batsman Steve Smith but big-hitting David Warner and pacemen Mitchell Starc and Pat Cummins provide plenty of experience.
Other possible contenders include defending champions England, who will be without the star of their 2022 triumph Ben Stokes, who is managing his fitness after a knee operation. England warmed up for the tournament with a seven-wicket rout of Pakistan in London on Thursday.
Co-hosts West Indies won the tournament in 2012 and 2016 and are hoping that they can benefit from familiarity with the surfaces in the region.
South Africa, New Zealand and Pakistan will all fancy their chances of making an impact in a tournament which always produces surprises.
