Meta has launched the Facebook Reels feature for its users in Bangladesh following the launch of Instagram Reels in August this year.
“Introducing short and entertaining videos for creators and audiences on the Facebook app. It is available for both iOS and Android users,” said a press release on Sunday.
Bangladeshi content creators - Raba Khan, Ridy Sheikh, and Petuk Couple shared their reels under the #ReelDeshi hashtag and invited others to create their own videos to show what makes them real deshis.
Meta’s Director of Emerging Markets in the Asia Pacific region Jordi Fornies said “At Meta, we are always testing new ways for people to express themselves and entertain others. Reels have been inspiring Bangladeshi creators on Instagram, and now people on Facebook can discover more entertaining content, and creators can reach new audiences. We are excited to see the creativity and connections that Reels will unlock for the Bangladeshi Facebook community.”
According to Meta’s analysis, videos make up more than 50 per cent of the time spent on Facebook. There is growing interest in watching fun, entertaining short-form videos, and expressing themselves by making their own.
