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Bangladesh smartphone market shrank 3% in Q2 2022: Counterpoint

OEMs expected to increase smartphone prices by up to 20%
UNB
26 Aug 2022 12:00:24 | Update: 26 Aug 2022 15:59:37
Bangladesh smartphone market shrank 3% in Q2 2022: Counterpoint
— Courtesy/UNB

Amid soaring inflation, Bangladesh's smartphone market shipments dropped 3 per cent year-on-year in Q2 2022, according to Counterpoint Research's Market Monitor Service.

"Bangladesh's smartphone market experienced a good start with Eid celebrations during April. The month contributed almost half of the quarter's total shipment volumes," Counterpoint Senior Analyst Karn Chauhan said.

"However, the volumes declined adversely in May and June due to smartphone costs rising by up to 10 per cent on increasing component prices and the addition of VAT. The original equipment manufacturers (OEMs) are expected to increase smartphone prices by up to another 20 per cent in the coming months," he added. 

Bangladesh's feature phone shipments declined 12 per cent year-on-year, mainly due to the shift towards smartphones, which resulted in a 9 per cent year-on-year decline in the country's overall mobile handset market in Q2 2022.

In Q2 2022, Xiaomi secured the top spot in the smartphone segment and Samsung second spot with a 17.3 per cent market share. Vivo took third place with a 10.1 per cent share.

Symphony continued to be at the top position in the feature phone market.