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Buy more high-end apparel, BGMEA urges PVH

Staff Correspondent
26 Jan 2023 20:26:19 | Update: 26 Jan 2023 20:40:19
Buy more high-end apparel, BGMEA urges PVH
— Courtesy Photo

The Bangladesh Garment Manufacturers and Exporters Association (BGMEA) on Thursday called on the globally renowned fashion company PVH to increase their sourcing of high-value garments from the country.

BGMEA President Faruque Hassan made the call during a meeting with Mark Green, executive vice-president, Global Supply Chain, PVH, in Dhaka, according to a press release.

PVH is one of the world’s largest and famous fashion companies having global iconic brands, including Calvin Klein and Tommy Hilfiger.

In the meeting, Faruque said Bangladesh was strengthening its foothold in the global apparel market as a preferred sourcing hub of high-end garment items.

The country eyed the value-added items like outerwear, workwear, technical apparel and other high-end items to make the business sustainable and spur the growth of the apparel industry in the coming days, he said.

“Bangladeshi factories are increasingly integrating modern and sophisticated automatic machinery and setting up their own design studio for product innovation and development.”

BGMEA Vice-President Miran Ali, Director Asif Ashraf, and Country Manager for PVH Bangladesh Najeeb Sayed were also present at the meeting, read the release.

Faruque requested PVH to forge a long-term partnership with their Bangladeshi suppliers to develop their capacity in manufacturing more diversified apparel and also in making the production process more sustainable.

“The way Bangladesh is making headway in developing its capacity and accordingly upgrading its technologies and machinery, the country will be catering to the demand of global buyers for diversified garment items. It will benefit both Bangladeshi suppliers and global brands,” he added.