E-commerce platform Daraz has introduced the country’s first in-app shoppable livestream feature to elevate people’s user experience.
With the livestream technology, Daraz’s real-time content will be available to customers from today and enable greater interactions between sellers and buyers, said a press release on Wednesday.
On top of this livestream feature, the new user interface will allow consumers to engage directly with sellers via comments and feature a diverse range of content, including product showcases, trivia games, and Q&A sessions.
With this, sellers and experts will directly review the top-rated products, the audience can directly ask any question regarding the details of the product and sellers will answer them on live and can also avail special discount on the product being showcased on the live.
This platform will provide an opportunity to the audience to see the product, take expert opinion and order it with exclusive discounts.
Moreover, this platform will include episodes like a comedy night, game show and career talk.
These new features underpin Daraz’s commitment to supporting local businesses in adapting to new digital business models as the pandemic continues to take a toll on brick-and-mortar retail.
By blending entertainment with instant purchasing through Daraz App, sellers will be able to deliver personalised shopping experiences and build trusting connections with customers.
Daraz Bangladesh Limited’s Chief Marketing Officer Md Tajdin Hassan said the new feature will revolutionise Bangladesh’s e-commerce industry and consumers’ shopping experience and habits.
“Digital transformation is defining the ways we interact and do business. Businesses around the world are undergoing phenomenal changes taking the changed habits of the target customers into account. Daraz Bangladesh is following the suit and has adopted in-app shoppable livestream technology for the first time in Bangladesh. This new technology, we believe, will add value to the experience of our customers,” he said.
