Httpool, an Aleph Holding company, and the authorized sales partner of Facebook in Bangladesh, conducted a capacity building session for business owners and marketers to empower them with information and insights about how to create and manage more effective campaigns during the upcoming Mega Sales Days.
These include, but are not limited to, the 10.10 Sale, the Singles’ Day Sale on 11 November, Black Friday, Victory Day, Cyber Monday, the 12.12 Sale and Boxing Day Sale, said a press release.
Httpool is determined to continue working hard, supporting, and educating all advertisers in the country to help them make the most of advertising on Facebook to help drive businesses.
Mega Sales days are large-scale shopping events that span several days across the year. These sale periods bring massive opportunities for both customers and businesses. Httpool expert team dove into topics such as measurement and shared best practices for businesses to secure success during the highlighted period.
A total of 98 participants attended the session, showing great eagerness of businesses and brands to learn more about the opportunities that can help them boost their sales.
On behalf of Httpool in Bangladesh Shamma Rahman, Facebook Client Partner, Tanvir Hossain Facebook Client Partner, Archana Roche Facebook Measurement Lead, Httpool APAC and Aatsi Desai, Facebook Creative Lead, Httpool APAC conducted the session.
Shamma Rahman, Facebook Client Partner, Httpool, said, “The new digital shoppers are becoming savvier and are anticipating these mega sales moments. Mega Sales Days impact the consumer journey and contribute to the growing e-commerce momentum. It can be further enhanced with platforms like Facebook. We hope this session helped the advertisers plan and prepare for optimised ad delivery and ROI.”
Tanvir Hossain, Facebook Client Partner, Httpool, said, "Online sales in Bangladesh grew by 70 to 80 per cent during the pandemic. Upcoming mega sales days are crucial for brands to multiply their sales. We aimed to present the strategies and tools businesses can explore to these drive results."
The highly informative webinar ended with a Q&A session with the attendees on their queries regarding the session.
