Samsung Electronics has reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021.
According to the Best Global Brands list announced by the global consulting firm Interbrand recently, Samsung ranked fifth with a brand value of $74.6 billion, a press release said on Tuesday.
The company entered the top five for the first-time last year.
On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20 per cent this year, twice the average brand value growth rate among the top 100 brands in 2021.
Samsung Electronics Chief Marketing Officer YH Lee said, “It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013.
“We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe,” he added.
Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase and brand competitiveness, read the release.
Of late, Samsung has also ranked first by Forbes as the World’s Best Employers 2021 for the second consecutive year.
