Hair trimmers see online lucrative sale in lockdown

Clipping a lock of hair in lockdown for women is not a big deal but hair trimming on the part of men is really a big challenge as it involves some sorts of expertise. As saloons are shut and parlors are padlocked in coronavirus pandemic, so myriads of men are making orders online to buy clippers or trimmers, stoking huge surge in demand for semi-automatic saloon instruments.

City homes have turned into hairdressers’ shops as men are bound to have their hair cut or get their beard shaved or sassed at homes. Men are buying hairdressing gadgets and handing them either to wife son or daughter. They sit at the corner of their houses, rolling out newspaper or a bedspread and request a family member to trim his hair. Fringing the hair hanging from forehead is easy but flattop or Ivy League or high-top fade may not be possible without professional hairdressers. Still it is possible to get the hair short and shrug off the uneasiness of sultry weather due to long hair in simmering summer.

In last two months of the lockdown, online shopping places reported high sale of trimmers apart from other necessary products.

Aryan Ahmed, managing director of Shaver Shop Bangladesh, a shaving kit and trimmer market in Dhaka, told The Business Post that they have received three times more orders than the size of their stock of trimmers.

“The demand for trimmer is very high as no one can go out to saloon now,” he said.  

Shaver Shop Bangladesh got orders for 500 to 1000 trimmers on average per day in last two months, he said mentioning that they are now facing shortage of stock to meet the growing demand.

Aryan Ahmed added that it has been very difficult to deliver the products to customers’ homes as many of his employees left Dhaka due to the lockdown.

Masum Billah, an engineer at a private company, told The Business Post that as the saloons were shut, he recently bought a trimmer online and gave a haircut to his three-year-old son Mahi Billah who was struggling with his long hair.  

Online shop ‘Live Shopping’s CEO Ashik Khan said they are also struggling to meet the unprecedented demand for hair clippers. Even some electric hairstyling machine suppliers are failing to provide the growing amount of the product, he added.

Many families are ordering three to four trimmers at once to avoid the risks of coronavirus infection, he said adding that customers are very aware about health rules now.

He said logistic support is most challenging in this situation of virus pandemic to meet the increasing demand from customers online.

Abdul Wahed Tomal, General Secretary of e-Commerce Association of Bangladesh (e-CAB) said he is seeing the rush of customers to shop such trimming technologies online very positive.

Customers are now buying essential products from home as most of the market places, shops and showrooms are now shut, he said.  

He said he is hopeful that people will continue this habit of shopping online even when Covid-19 pandemic will be over.

wi/